A digital illustration of a human brain with an overlay of a complex blue tree-like network of blood vessels.

You can survive on four hours of sleep.
But you can't perform on it.

what happens to a sleep deprived brain?

The amygdala (the brain's emotional center) becomes overactive, while the prefrontal cortex—which is responsible for logic and self-control—functions poorly. This leaves you irritable, prone to risky decision-making, and highly reactive to stress

Long-term sleep deficiency has been linked to damage in the hippocampus, a greater risk of dementia, and an increased susceptibility to Alzheimer's disease.


Brain networks like the frontoparietal network and the thalamus struggle to stay alert. You experience severe attention lapses and slowed reaction times, similar to the effects of alcohol intoxication.

The hippocampus fails to process your daily experiences into long-term memories. Cramming information while sleep-deprived prevents the brain from properly organizing and retaining the new facts.

the cost of bad sleep

Difficulty with concentration, less productivity

Drinking more caffeine, feeling less awake.

Losing patience. Without realising it.

Existing. Not living.

Deep sleep is where the body does its real work — hormones, recovery, weight regulation, memory, mood. When it breaks, everything built on it wobbles.

NOVV assesses why yours is broken — habits, breathing, timing, stress, or something medical — and a registered doctor decides what actually fixes it.

5 minutes. Doctor-reviewed.
Your wearable data is welcome but not required.


NOVV Sleep helps you get a good night’s rest,
sleep harder wake up fresher.

Prescription melatonin if appropriate*

NOVV Strips. Drug-free.

Discuss the Results

THE PROTOCOL


01.THE INTAKE

Close-up of a smartphone screen displaying a man lying shirtless with his eyes closed, with the words 'COMPLETE THE INTAKE' overlaid on the image.

A structured sleep intake built on the same validated questionnaires sleep clinics use: your nights, your days, your caffeine and alcohol timing, your medications, your stress, your schedule — and a proper breathing-risk screen.

Wearable data welcome (not compulsory)


02.THE Review

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Book an online consult where our NOVV doctor will go through your results with you. Three potential outcomes (See Below)


03.THE DELIVERY

Silver bubble wrap envelope with the word 'NOVV' on it, against a black background.

If deemed necessary/clinically appropriate, get medication delivered straight to your door hassle free.

the NOVV strip

Built for
Founders.
Doctors.
Athletes.
Fathers.
Shift workers.
Students.
Pilots.

Any man who expect more from themselves


Your Performance on the Strip

A person with dark skin stretching with arms raised above head against a warm, orange background.

Wake up before your alarm
Better mood, without trying
Less caffeine, but more energy

A shirtless male athlete with a muscular physique and athletic build jumping rope in a boxing ring, with a bright light behind him and surrounded by fog or smoke.

Finish workouts stronger
Recovery becomes easier
Progress becomes inevitable

A close-up of a person's eye reflecting computer code on the screen.

Think clearer, lesser brain fog
Planning, execution becomes clockwork

Your mind, body working for you - not against you

A young man taking a selfie in a bathroom mirror, wearing a white t-shirt, with a small bandage on his nose and chin, and a marble wall background.

“Testing out the NOVV Sleep Strips was a game changer. As someone who struggles with blocked passageways all the time, I feel a genuine difference in how much better i breathe - especially at night. I wake up clearer headed, more rested, less dark circles under the eye.

Looking forward to NOVV releasing these ASAP.”

PRICING

Potential causes

A slide from a presentation with sections titled 'Possible Causes,' 'The Insomnia Loop,' 'Chemistry,' 'The Mind,' and 'Medical.' The slide discusses causes of insomnia and related factors, including exhausted at 10, wired at 12, sleep triggers, caffeine, shift work, hormonal reflux, stress, and low mood.

Frequently Asked Questions

Keen? You’re not alone.